Names matter. Even for big global corporations (see box), coming up with the right name isn’t as easy as you think. It holds true for small business owners too who are looking to launch or expand on the Internet.
In 1893, a young pharmacist from North Carolina created a soft drink comprised of carbonated water, sugar, vanilla, rare oils, and cola nuts. It was renamed from "Brad's Drink" to _________ in 1898 and is recognized as the world’s number 2 cola brand.
Established in 1946, “Tokyo Tsushin Kogyo K.K.” changed its name to ___________ in 1958 and would later be known for producing the world’s first transistor television.
It’s arguably the most important business decision a small business can make - and in most cases, coming up with the proper name will take some time and research. Although you may already be operating under a brick and mortar identity, your company’s name may not translate well online, or may not even be available to purchase. So take the time to really consider the name that markets your business appropriately – you can learn more on How to Choose a Domain Name.
If you need inspiration, have an idea or already know what you would like, utilize the following resources to confirm if you’re on the right track. These handy tools also prevent you from wasting too much time spinning your wheels deciding on your domain name.
To find the right tool, just locate the question most applicable to where you are in your domain name search: