Internationalized Domain Names
Internationalized Domain Names (IDNs) enable more Web users to navigate the Internet in their preferred script and more companies to maintain one brand identity in many scripts. By adding IDNs, registrars have the opportunity to expand services and potentially increase revenues with their existing infrastructure.
IDNs Improve Accessibility to the Internet
Most domain names are registered in ASCII characters (A to Z, 0 to 9 and the hyphen “-“). However, non-English languages that require diacritics such as Spanish and French, and those that use non-Latin scripts such as Kanji and Arabic, cannot be rendered in ASCII. As a result, millions of Internet users struggle to find their way online using non-native scripts and languages. IDNs make the Internet more accessible and functional by enabling domain names in non-ASCII characters. A single .com domain name may be registered in as many as 350 different native languages. Learn more about supported scripts and languages.
Adding IDNs to a Domain Name Suite
IDNs have the potential to transform the Internet into a truly global and multilingual tool by enabling Internet users to navigate and communicate online in their preferred script. Verisign, a pioneer in domain name technology, is a leader in the propagation and adoption of IDNs. Verisign makes IDNs available through the .com, .net, .tv and .cc registries via the IDN SDK.
Who's Using IDNs?
Target Marketing Based on Content and Geography
Verisign value-add services help you identify websites already under your management that are ideal customers for IDNs. Verisign® Internet Profile Service for Registrars identifies websites with content encoded in non-Latin or Unicode-based script and hosted in specific geographies, then cross-checks the domain names with the IDN zone file to show which domain names are available.
Why Verisign?
As people’s dependence on the Internet continues to grow, the reliability and integrity of its underlying infrastructure are absolutely critical. Verisign keeps the world connected by providing the infrastructure and unparalleled network services that make the Internet fast, safe and reliable. Verisign has maintained operational accuracy and stability in its Domain Name Services 100% of the time for 15 years—and is committed to investing and innovating to expand Internet infrastructure and services to meet future demand.
IF YOU ARE A RESELLER, PLEASE CONTACT YOUR REGISTRAR PARTNER FOR MORE INFORMATION ON THESE SERVICES.
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