Optimize and Secure Your Website

Increase Your Search Rankings with SEO

Search Engine Optimization (SEO) is a free way to make your site easier to find when customers search on the “keywords” associated with your business.

Keywords

There are a few basic and important factors that will help you optimize your website for search:

Keywords

Learn and use the specific words and phrases that people naturally and most frequently use when searching for your products and services on the Web. Be sure to use these keywords in headlines and on every page of your website content.

Freshness

Post new content regularly – write a blog, add videos, post event announcements, promotions, etc. – the more frequently you update your site, the more relevant it will appear to search engines.

Buzz

Make your content relevant to things that are “buzzing” on the Internet – post about the holidays at holiday time, make a parody of a viral video – play off the traffic and interest stemming from hot searches.

Quality

While SEO is managed by machines, the quality and usefulness of the content on your site are always important and can increase your SEO as people know they can trust your website for accurate, timely content.

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