ABOUT .BRAND

The Internet is going to be changing. With the arrival of generic top-level domains (gTLDs), your business can secure a domain that reflects your brand. Leveraging your .brand, you can create a compelling identifier, enhance consumer brand connection, or launch a new product go-to-market campaigns. Not only that, but your .brand can help enhance revenue, security and user interaction. It offers you the opportunity to define what comes before and after the dot.

HOW TO USE .BRAND

Whether you’re a corporation, sports team, or other branded entity, you can help promote and define your brand(s) on the Internet by securing a .brand. Categories and products can be registered under your .brand for more targeted and effective online search strategies, geo targeting and overall sales opportunities. Your .brand can be used to bring an immediate association with your brand position or emotive brand affinity, establishing clarity, relevance and ultimately connection with the brand across all audiences.

DOWNLOAD THE WHITE PAPER

The application process for gTLDs is expected to be thorough and exacting. Verisign has a record of 100 percent uptime for over a decade; that provides the reliable Internet infrastructure services to acquire, manage, and operate a new gTLD, including consulting and technical services. Verisign can tailor those services and support offerings to suit virtually any organizational environment. Verisign also offers custom applications including automated registration capabilities, distributed denial-of-service mitigation and managed Domain Name System services and many others. Download our white paper to learn more.