Now that you’ve built your website, the next important phase begins, which is promoting your website so you can get more visitors!
The Internet is increasingly being used by people to search for products and services to meet their personal and business needs, and they are given limitless choices in a very crowded online market. A simple keyword search for "handicrafts," for example, can result in over 10,000 matching categories on popular search engines. So to do business online, the key challenge for your business is how to effectively attract visitors to your website.
In order to reach more online consumers, you will need to actively promote your website. There are a number of techniques you can employ and are listed below:
An important first step in conducting business on the Internet is to select and register a domain name. To help boost your company’s visibility on the Web and to establish your brand online, choose a meaningful domain name and register it as soon as possible.
Just as your location in the physical world is important to the growth of your business, a .com domain name is for your online success. A .com domain name offers instant recognition, visibility and credibility for your brand and is appropriate for businesses of all sizes. Best of all, it’s the most widely used domain name extension around the world1.
You should promote your domain name with every opportunity, from business cards and stationary, to print advertising. This helps introduce your company to businesses who aren’t familiar with what you do but have a need for your services and products.
Utilizing SEO makes your website more “attractive” to search engines and requires technical know-how. When used effectively, search engines will rank your site higher in search results and provide your company with more visibility.
You can work with other website owners to display each other’s website links. To do so, locate quality companies with websites that complement your own and contact the owner to see if they would like to link to your website in exchange for you linking to theirs. If you sell accessories on your website, for example, you can set up a link exchange with another site that sells apparel or shoes.
Registering your domain name on search websites can help boost visibility since many Internet users utilize these websites to search for companies and services.
In today’s Internet-reliant world, growing your business has to include a business website. And if you take the time and promote it right, you’ll find success in no time.
Welcome to the Internet World.
1 During the fourth quarter of 2010, the overall base of .com and .net domain names grew to reach a combined total of 105.2 million names, according to the Verisign Domain Name Industry Brief (Volume 8, Issue 1, February 2011)