Optimise and Secure Your Website

Building an Effective Business Website

With more than 1.9 billion2 Internet users worldwide, India has more than 81 million users1 alone. So operating a business that’s present in this ever-expanding digital world starts with creating an online presence, and one effective way is through a website.

The first step in building your company’s website is selecting and registering a domain name. A .com domain name, for example, offers your business with instant recognition, visibility and credibility of your brand, and is appropriate for businesses of all sizes. Best of all, .com is the most widely used domain name extension around the world.3

Once you’ve registered your domain name and selected a hosting provider, you can start building your company’s website. And as you create your site, consider the following four basic elements:

Appearance

Appearance

A website should be visually appealing and professional. Since your site will reflect your company’s identity, consider these helpful tips:

  • Color scheme: Select two or three colors at the most because any more can distract from the written content.
  • Graphics: Incorporate three or four images that add meaning or context to the content.
  • Image quality: Maintain a professional tone by using high-quality photographs and images for better visual appeal.
  • Simplicity: Keep the design simple and maintain adequate white space since uncluttered layouts allow viewers to focus on the message.
Quality Content

Quality Content

Since online visitors seek websites for specific information, products or services, make sure your site’s content reflects your intended audience’s needs. And update your content and graphics regularly to keep information current and relevant.

Clear Website Navigation

Clear Website Navigation

Navigation is the roadmap of your website and needs to be intuitive to your audience. Make it easy for your visitors to know where they are, where they can go, and how they can get back to where they started.

Interactive

Interactive

Build in feedback forms and other channels of communication so your customers can provide feedback, make a request, or ask a question. Allowing your audience to actively engage with your business is great customer service and helps build your company’s credibility.

Additionally, be conservative when utilizing tools such as Flash and animation because too many features can get in the way of your website’s performance. And ensure that your site takes no longer than 15 to 20 seconds to download on a dial-up connection.

In today’s Internet-reliant world, a business without an online presence is proving to be disadvantageous to the overall company’s brand, reputation and revenue. So creating a website is one effective tool you can employ to help build your online presence and contribute to your overall company’s success. By following these simple guidelines above, you’re definitely headed in the right direction.

1 www.internetstats.com, June 30, 2010
2 www.internetworldstats.com, June 30, 2010
3 During the fourth quarter of 2010, the overall base of .com and .net domain names grew to reach a combined total of 105.2 million names, according to the Verisign Domain Name Industry Brief (Volume 8, Issue 1, February 2011)