If you want to be successful in your business, you know how essential it is for consumers to be aware of it. With more than 81 million Indians having access to the Internet1 and more than 1.9 billion2 Internet users worldwide, the Web is a rich and powerful medium that can create that awareness. And you can do this by creating an online presence.
The Internet helps businesses of all sizes reach out to consumers in both local and global marketplaces. For a small business, it also presents a great opportunity to play up its strengths and help compete with bigger rivals.
An effective business website will work for you in several ways. First, a website can help project a more professional and well-established image of your business. Secondly, it’s a great way to keep in touch with customers, disseminate information on your products and services, and generate revenue. In essence, think of your website as a business card that’s working 24 hours a day, seven days a week. Your website could be the first point of contact for new customers, interested investors or potential employees you would want to hire.
An important first step to doing business online is to select and register a domain name. A .com domain name, for example, offers your business with instant recognition, visibility and credibility of your brand, and is appropriate for businesses of all sizes. Best of all, .com is the most widely used domain name extension around the world.3
A website should be visually appealing and professional. Since the site will reflect your company’s brand and identity, avoid using complex designs that could detract from your message. And carefully consider the content, images and the navigation elements of your website to capture and engage your potential audience.
Once your website is built, you’ll need to “promote” it so visitors can find you. Using search engine optimization (SEO) or exchanging website links with other businesses that complement yours are two ways of many you can employ. And don’t forget to include your website address on all company marketing and sales materials, as well as in any email correspondence.
The time to build your website and leverage it to grow is now. So get started!
Welcome to the Internet world!
1 www.internetstats.com, June 30, 2010
2 www.internetworldstats.com, June 30, 2010
3 During the fourth quarter of 2010, the overall base of .com and .net domain names grew to reach a combined total of 105.2 million names, according to the Verisign Domain Name Industry Brief (Volume 8, Issue 1, February 2011)