By creating a portfolio of domain names using more than one top-level domain (TLD), you make it easier for people to find you and more effectively direct them to the most relevant content. If you register "samplebusinessname.com" for your website, you might also add "samplebusinessname.net" for your internal infrastructure, "samplebusinessname.tv" for your video content etc.
Many companies register variations on a domain name, for example, "samplecorporatebrand.com" or "businessbrandsample.com". It is also a good idea to register common misspellings of your company name or domain name. Your domain names can all point to a single website or to a different landing page within your website. This will help you capture traffic if people do not remember your exact company name or if they misspell it.
Since your brand is so important, whether you are protecting an established business or building a new one, you need to protect your name. An easy way to protect your online identity is by making sure it is registered to you through all its iterations: .com, .net, .tv to .jobs, .mobi, etc. Do not take the chance that a competitor could register your name, or that a name will not be available when you want to register it.
Expanding your domain name portfolio serves three main purposes:
- Protect your brand name online by reserving your name with other TLDs or sound-alike names
- Direct people to specialised content such as videos or job searches
- Make your business easier to find via search or direct navigation.
Information on TLDs powered by Verisign is available below: