How to get your website visitors to buy
At the Business Startup show 2014 in London how small businesses can get online was a hot topic. Through a series of engaging workshops Verisign, the company behind .com and web host Domainmonster.com covered various aspects of establishing an online presence from the choice of the domain name to creating your website.
How can you increase the number of buyers on your website? Design, usability and layout have an impact on sales, but what else should you consider? Start by evaluating your web content. If you were a stranger visiting your website, would you believe your offer? If not, it's time to reevaluate your offer.